Case Study: Thomson Reuters achieves higher conversions and sales growth with Oracle Marketing Cloud

Thomson Reuters Uses Content to Start Conversations That Boost Conversions

Thomson Reuters Legal Australia, part of the global Thomson Reuters group, set out to transform from a traditional publishing business into a solutions-driven organisation that builds deeper, ongoing relationships with legal customers. The marketing team faced weak customer engagement and a disconnect with sales—leads were handed off with little insight or follow-up—so they needed faster, more targeted campaigns, better behavioural data, and closer marketing–sales alignment.

The company implemented Oracle Marketing Cloud to automate multi-step nurture, event, renewal, cart-abandonment and other personalised campaigns, add lead scoring, and synchronise marketing and sales data. Early results include a 10% increase in sales-qualified leads, 12% growth in e‑commerce revenue, a 30% drop in opt-outs and higher email click-throughs, alongside global gains such as a 20% rise in leads passed to sales and a 10% improvement in closed deals.

Thomson Reuters

Morag Latta

Director of Marketing and Customer Experience