Case Study: The Vitamin Shoppe re-engages customers with Oracle Responsys marketing emails

The Vitamin Shoppe re-engages customers with Oracle Responsys marketing emails

The Vitamin Shoppe, which operates more than 700 stores globally, wanted to reinvigorate its email marketing because many subscribers were becoming inactive amid lower engagement and new email privacy protections. The retailer needed a dedicated win-back program with personalized email frequency controls, and it worked with Oracle Digital Experience Agency and Oracle Marketing applications, including Oracle Responsys Campaign Management.

Oracle helped The Vitamin Shoppe launch a new email program designed to re-engage customers and deliver a more personalized experience. Using Oracle Responsys Campaign Management, the company re-activated about 3% of its subscriber file with daily emails, creating measurable improvement in subscriber re-engagement.

The Vitamin Shoppe

Karen Szarvas

Senior Director, CRM and Loyalty