Case Study: The Hindu achieves 30% faster digital asset management performance with Oracle Cloud Infrastructure

The Hindu improves digital asset management performance by 30% with Oracle Cloud

The Hindu, one of India’s leading daily newspapers, needed to rapidly strengthen its digital operations as COVID-19 drove a surge in online traffic and strained its legacy platform. With a fragmented cloud footprint and growing pressure to improve performance and manage costs, The Hindu turned to Oracle Cloud Infrastructure (OCI) to support its digital transformation.

Oracle helped The Hindu migrate its third-party digital asset management application and legacy content management system to OCI, moving millions of assets without disrupting users. The result was a 30% performance improvement for the asset management application, along with better customer experience, improved operational efficiency, and reduced data costs.

The Hindu

Suresh Vijayaraghavan

Chief Technology Officer