Case Study: Tetris.co achieves millisecond real-time marketing insights and 50% cost savings with Oracle MySQL HeatWave on Oracle Cloud Infrastructure

Tetris.co speeds real-time insights with MySQL HeatWave

Tetris.co, a Brazilian martech firm that unifies multichannel media data to optimize advertising investments, needed to give front-line analysts real-time access to insights. Their previous setup—transactional processing on AWS Aurora with costly, complex ETL to Redshift for analytics—made fast, in-place analysis unavailable and slowed decision-making.

Tetris.co migrated to MySQL HeatWave on Oracle Cloud Infrastructure, running OLTP and OLAP in a single MySQL service to eliminate data movement. The move cut query times from minutes to milliseconds, reduced Aurora+Redshift costs by more than 50%, completed in under a month, and delivered scalable, real-time analytics and simplified ML-enabled development to support growth.

Tetris.co

Pablo Lemos

Co-founder & Chief Technology Officer