Case Study: Team One achieves 57% higher click-through rates and 60% higher conversions with Oracle Marketing Cloud

Team One Helps Automobile Manufacturer Unify Data to Drive Faster Buying Process

Team One, an integrated advertising agency, partnered with a luxury automobile manufacturer facing fractured, channel-based customer data and inconsistent messaging. Marketers needed a single-view customer profile and a multichannel digital strategy to enable progressive profiling and coordinated cross-channel marketing.

Within six months Team One implemented an Oracle Marketing Cloud data management platform to unify customer data, ran a Unified Consumer View test to identify visitors across channels and devices, and delivered personalized ads based on model interest and color preference. The campaign lifted click-through rates by 57% and conversion rates by 60%, revealed static color-personalized banners outperformed rich media, informed website redesigns, and led senior management to roll out the DMP across other brands.

Team One