Case Study: Teads achieves brand-safe, high-performing advertising results with Oracle Advertising and CX

Teads helps deliver brand-safe advertising results using Oracle Advertising

Teads, a global media platform, needed a reliable way to prove ad quality, strengthen brand safety, and scale campaigns without blocking valuable content. To solve this, Teads used Oracle Advertising and CX, including Oracle Moat and Contextual Intelligence, to verify viewability and better understand the context of web content for different clients.

With Oracle, Teads built custom contextual audience segments, improved brand-safe targeting, and enabled ads to appear alongside meaningful topics like diversity and inclusion. The results included average in-view times of about 12 seconds, compared with 1 to 2 seconds on many social platforms, plus a 25% to 30% increase in campaign scale for one advertiser after restrictions were refined.

Teads

Meg Runeari

Chief Experience Officer