Case Study: TaylorMade achieves supply chain resilience and faster order fulfillment with Oracle Cloud SCM

TaylorMade tees up supply chain for success

TaylorMade, a leading golf-equipment and ball manufacturer, faced dramatic supply-chain disruption when COVID-19 shut factories, closed retail channels, and created port and container shortages. The pandemic flipped demand overnight—orders paused in spring then surged as courses and consumers returned—putting pressure on fulfillment, inventory, and direct-to-consumer operations.

Because TaylorMade had moved its supply-chain operations to Oracle Cloud SCM and Manufacturing (with Trinamix support) it had integrated, frequently updated data and better demand planning. That agility let the company prioritize orders, cut inventory while speeding throughput, and rapidly replan as conditions changed—driving record quarters in 2020 and enabling continued strong performance into 2021 despite ongoing logistics challenges.

TaylorMade

Dave Brownie

Senior Vice President of Global Operations