Case Study: Tasting Table achieves 600% higher ad viewability and 5x more attention with Oracle Moat Analytics

Tasting Table - Customer Case Study

Tasting Table is a digital media brand for food and drink enthusiasts that knew it had a highly engaged audience but lacked on-demand visibility into how ads performed on-site. The team needed granular, real-time metrics—by advertiser, site section, screen size and ad format—to diagnose viewability problems and measure attention so they could optimize campaigns and meet advertiser expectations.

Tasting Table partnered with Moat to configure dashboards, run viewability diagnostics and create custom benchmarks. By enforcing in-spec creative and acting on Moat signals, they improved viewability for some placements more than sevenfold in a month, saw certain in-view rates rise over 600% from month one to month four, and grew Universal Interaction Rate by over five times—delivering higher attention, clearer inventory insights and stronger offerings for advertisers.

Tasting Table

Malick Cisse

Managing Director of Operations