Case Study: Tarte Cosmetics boosts loyalty revenue and engagement with Oracle CrowdTwist

Tarte designs a loyalty program that customers love

Tarte Cosmetics, a leader in the beauty industry, faced the challenge of standing out in a competitive market and increasing customer retention. They needed an omnichannel loyalty platform from a vendor like Oracle to incentivize customer spending and engagement while capturing valuable data across all channels.

Using Oracle's CrowdTwist loyalty platform, Tarte implemented a program that rewarded customers for both purchases and engagement. The results from Oracle were significant, with loyalty revenue penetration growing by 98% and members spending three times more time on the website. The program also delivered a more than 25% increase in customer lifetime value and average order value for members, proving the immense value of this customer segment.

Tarte Cosmetics

Kellen Fitzgerald

Director of Marketing, Digital and Client Experience