Case Study: Tarjetas Cuyanas achieves unified, highly efficient customer service and improved customer satisfaction with Oracle Service Cloud

Tarjetas Cuyanas S.A. Establishes Highly Efficient Customer Service Center, Improving Insight into Service Quality and Customer Satisfaction

Tarjetas Cuyanas S.A. (Tarjeta Nevada) is a Mendoza‑based credit‑card issuer serving 768,000 accounts through 52 service locations and five customer service centers across 15 provinces. The company needed to move away from uncoordinated, manual handling of inquiries and build an integrated CRM environment to automate routines, track and analyze service quality across channels, and produce reliable, reportable interaction data for managers.

By implementing Oracle Service Cloud (with Oracle Social Cloud and RightNow Analytics) and partnering with Ayi & asociados, Tarjetas Cuyanas centralized customer interactions across email, phone, web and social media, achieving consistent handling for 100% of contacts. The solution cut wait times for some 400,000 monthly calls, introduced intelligent search and web chat to reduce follow‑ups, surfaced analytics from 300,000 monthly website visits, lowered repeat calls and back‑office escalations, empowered agents and sales staff, and delivered rapid ROI through easier deployment and scalability.

Tarjetas Cuyanas

Matias Marcelo Garcia

Customer Relationship Management Director