Case Study: Tamer Group multiplies sales efficiency and accelerates deal closure with Oracle Sales Cloud

Tamer Group Multiplies Sales Efficiency by Streamlining Sales Activities and Performance Management with Cloud Solution

Tamer Group, a Jeddah‑based distributor of pharmaceuticals, medical devices, and consumer goods operating across Saudi Arabia and the Middle East, faced the challenge of accelerating medical‑device sales by streamlining lead and opportunity management, improving sales forecasting, and giving field reps mobile access to up‑to‑date customer and quote information. Management also needed a centralized view of pipeline and rep activities to enforce consistent sales processes and make better informed decisions across territories.

Tamer implemented Oracle Sales Cloud—training three IT staff and deploying the solution in four weeks—to create a single source of truth with mobile access, out‑of‑the‑box BI reports, and centralized opportunity management. The result was higher sales productivity and efficiency, shorter lead‑to‑revenue cycles, improved forecast accuracy and visibility into field activities, and better alignment of rep goals with business strategy, driving increased revenue for the medical‑device business.

Tamer Group

Ihab Abdelrahman

Group CIO