Case Study: Swiss Post Solutions Ltd. achieves 6:1 marketing ROI and integrated sales, marketing & social with Oracle

Swiss Post Solutions Integrates Sales, Marketing, and Social on Oracle Cloud

Swiss Post Solutions (SPS), a Zurich‑based provider of business process and document management services with roughly US$600M in revenue and a compact global marketing team, needed a unified way to manage leads, campaigns, web and social channels across markets. SPS faced siloed processes, weak accountability and measurement, inconsistent go‑to‑market execution, and high manual effort and TCO from disconnected CRM, marketing automation, website and social platforms.

SPS implemented an integrated Oracle stack—Oracle Sales Cloud, Oracle Eloqua Marketing Cloud and Oracle Social Cloud—creating end‑to‑end lead management, campaign automation and social publishing. The integration standardized B2B go‑to‑market activities, improved lead scoring and routing, shortened sales cycles, increased conversion and sales productivity, and reduced TCO; overall the company reported an average return of six dollars in sales for every dollar spent on marketing.

Swiss Post Solutions Ltd.

David Dorling

Head Global Marketing