Case Study: Surdell and Partners achieves 40–50% lower CPU costs and 90% reduction in development maintenance with Oracle

Surdell makes retail advertising smarter using Oracle Cloud

Surdell and Partners is an advertising consultancy that helps retailers optimize complex marketing mixes—print, email, seasonal promotions and loyalty programs—using its RICON platform built with Oracle APEX on Oracle Autonomous Database. RICON mines performance indicators across retail operations to boost advertising lift; for example, one client saw loyalty-program sales increase about 3x.

By running Oracle APEX on Oracle Autonomous Transaction Processing in Oracle Cloud Infrastructure, Surdell cut CPU costs by 40–50% with elastic compute that scales one CPU at a time, and eliminated database patching headaches. The low-code approach lets Surdell onboard new clients in about two weeks, build large apps with hundreds of pages, and reduce development maintenance by over 90% (from 25 resources to 2), while gaining immediate access to features like machine learning and geolocation.

Surdell and Partners

Adam Kanzmeier

Vice President of Customer Experience