Case Study: Superboletos achieves 60% sales growth and improved customer service with Oracle Digital Assistant

Superboletos lifts sales and customer service with Oracle

Superboletos, a Mexican ticketing company that sells more than 14 million tickets annually and holds about 40% of its market, faced the need to shift from traditional sales channels (box offices, outlets, telemarketing) to fast, convenient digital experiences as customer use of digital channels rose sharply. To stay competitive it needed a platform that could connect to its proprietary event-management system and deliver intelligent, personalized service across web, mobile, and social channels.

Superboletos integrated Oracle Digital Assistant via APIs to deploy chatbots in its app and messaging platforms, enabling natural-language searches, event listings, venue maps, seat availability and pricing, sharing, and machine-learning personalization. The rollout boosted sales by 60%, increased customer satisfaction by about 15%, saved time for customers and staff (reducing pressure on call centers), opened new payment and market opportunities (including digital tickets for small venues), and set the stage for further innovations like biometric access control.

Superboletos

Sergio Adrián Chávez

Chief Information Officer