Case Study: Sumitomo Mitsui Banking Corporation achieves real-time customer intelligence and faster decision-making with Oracle engineered systems

Sumitomo Mitsui Banking Corporation Transforms Customer Data, Gains Business Intelligence to Improve Service and Enhance Competitiveness with Engineered Systems

Sumitomo Mitsui Banking Corporation (SMBC), one of Japan’s three megabanks with over US$1.3 trillion in assets and offices worldwide, needed to move from a product-based to a relationship-based customer model and establish a single CRM so sales and customer-facing staff could rapidly access consistent, accurate customer data across divisions and support faster decision-making.

SMBC deployed Oracle engineered systems—Exadata, Exalogic and Exalytics—to consolidate and analyze 5 billion customer records with simultaneous batch and online processing and interactive analytics. The solution delivered real-time visibility, improved data accuracy, faster response times and greater sales productivity, while providing centralized business intelligence that supports quicker decisions and more competitive, value-added banking services.

Sumitomo Mitsui Banking Corporation

Hisashi Miyauchi

Group Head of Information Utilization Group