Case Study: Smiles achieves scalable loyalty growth and faster customer service with Oracle Siebel Loyalty Manager and Oracle Managed Cloud Services

Smiles Supports Growth Strategy with Customer Relationship Management in the Cloud

Smiles S.A. is a leading Brazilian coalition loyalty program with more than 10 million members and partnerships across airlines, banks, retailers, and service providers. Facing rapid expansion and a more complex partner ecosystem, Smiles needed to modernize its core loyalty application to improve integration with trading partners and streamline customer-service workflows for faster access to member records and inquiries.

Smiles replaced its legacy system with Oracle Siebel Loyalty Manager and Siebel Contact Center on Oracle Managed Cloud Services, supported by Oracle Advanced Customer Support. The cloud-based solution delivered multichannel member care, flexible partner-product and redemption rules, faster campaign launches, a unified 360-degree customer view, reduced IT support costs, improved system stability during migrations, and quicker response times for member inquiries.

Smiles

Pedro Dorico

Chief Technology Officer