Case Study: Smartclip achieves unified analytics and faster reporting with Oracle Cloud

Smartclip analyzes digital ads with Oracle Cloud

Smartclip, a digital-advertising company that plans, targets, and measures campaigns across news sites, social platforms, and connected TVs, struggled with fragmented socio‑demographic and campaign performance data stored in multiple silos and spreadsheets. That fragmentation slowed reporting, risked inconsistent “versions of the truth,” and prevented analysts from quickly combining sources to find deeper insights and new business opportunities.

Smartclip consolidated more than 20 data sources into Oracle Autonomous Data Warehouse on Oracle Cloud Infrastructure and used Oracle Analytics Cloud for self‑service analysis. The change created a single source of truth, cut daily report time to about 15 minutes, revealed profitability by roughly 700 product lines (vs. broad business‑unit views), eliminated ongoing maintenance overhead, and enabled faster, data‑driven decisions and new revenue opportunities.

Smartclip

Alexys Urvoy

Head of Business and Competitive Intelligence