Case Study: Shanghai Sinoexpo achieves 30% efficiency gains and higher employee satisfaction with Oracle Eloqua

Sinoexpo improves efficiency by 30% and boosts employee satisfaction with Oracle

Sinoexpo, a major organizer of business exhibitions and trade shows, was struggling to engage visitors across diverse sectors using multiple communication systems. The company needed a more efficient way to synchronize visitor data from different channels, improve agility, and generate more qualified leads through personalized marketing. It chose Oracle Eloqua Marketing Automation from Oracle to address these challenges.

Oracle implemented Eloqua to automate data synchronization, centralize visitor information, and enable fast deployment of tailored campaigns, landing pages, forms, and questionnaires. The results included a 30% increase in operational efficiency, nearly doubled email delivery rates, a 20% lift in email open rates, and a 2.5X increase in help desk calls, while also boosting employee satisfaction and lead generation.

Sinoexpo

Nancy Wang

Director, Digital Marketing Specialist Committee