Case Study: Shop Direct Group achieves millions in annual savings and cross-functional business change with Oracle Business Intelligence Enterprise Edition

Shop Direct Group Saves Millions per Year and Drives Business Change with Cross-Functional Business Analysis

Shop Direct Group, the United Kingdom’s largest multi-brand online retailer (brands include Very.co.uk and Littlewoods), struggled with decades of accumulated, disparate reporting systems that produced inconsistent data and slow access to market, product, and customer insight. The business needed a scalable, centralized BI platform to provide a single version of the truth, enable fast web-based reporting for employees, support cross-functional analysis, and reduce reliance on outsourced market analysis and multiple licensing costs.

The company implemented Oracle Business Intelligence Enterprise Edition to deliver a unified dashboard and analytics platform. Daily 7:30 a.m. sales reports are now delivered to 600 users—saving two to three hours per user—market analysis was brought in-house (saving millions annually), product-line sales history expanded from three months to four years, and fast access to data on 30,000+ product lines enabled quicker responses to demand, improved decision-making, cross-functional analysis, and reduced licensing spend.

Shop Direct Group

Stuart Hutson

Head of Group Management Information