Case Study: Shanghai Today Science and Technology Development achieves 6x faster pipeline reporting and increased sales opportunities with Oracle Sales Cloud

Shanghai Today Science and Technology Development Boosts Sales Opportunities with Oracle

Shanghai Today Science and Technology Development Co., Ltd., a Shanghai-based IT services provider and Oracle Gold Partner, needed to move from a product-centric to a customer-centric sales model. Facing fragmented customer data across divisions and slow, spreadsheet-based reporting, the company sought a single view of customers to speed decision-making, boost cross-sell/up-sell opportunities, and improve control over sales processes.

By deploying Oracle Sales Cloud in six weeks, Shanghai Today automated sales management and gained real-time, mobile access to a 360-degree view of customers. The change produced faster insights and better forecasting—pipeline reports are generated six times faster—while increasing cross-sell and up-sell opportunities, improving productivity, and enabling scheduled reporting and stronger territory, quota, and incentive management.

Shanghai Today Science and Technology Development

Ye Tao

Sales Director