Case Study: Schwan’s Home Service increases customer engagement with Oracle Marketing Cloud

Schwan's Home Service Orchestrates Channels to Increase Engagement

Schwan's Company, a home delivery food service, faced challenges in understanding customer preferences and reaching them through their preferred channels while ensuring consistent messaging across print, email, mobile, and other platforms. To address this, they turned to Oracle and implemented Oracle Marketing Cloud for cross-channel marketing.

Oracle's solution enabled Schwan's to orchestrate its marketing communications across multiple channels. The results were significant, as the company achieved its anticipated 100% annual revenue growth goal within the first three months and increased customer engagement by 400%. Oracle's technology also allowed Schwan's to personalize communications and effectively leverage new channels like online catalogs.

Schwan's Company

Erica Webb-Belzer

Director of Marketing Communications