Case Study: Schibsted Media Group boosts renewals, digital engagement, and $800K revenue with Oracle Marketing Cloud

Schibsted Media Group increases subscriber retention with Oracle Marketing Cloud

Schibsted Media Group, the largest subscription-based news and media group in Norway with over 600,000 paying subscribers across 24 brands, faced high churn during a rapid shift from print to digital. The company needed better onboarding, segmentation, and personalized communications to increase first renewals, drive digital engagement, and improve churn analysis beyond a string of generic follow-up emails.

By deploying Oracle Eloqua Marketing Cloud and Oracle Business Intelligence to integrate data sources, automate journeys, and deliver personalized content, Schibsted tailored onboarding and retention programs to individual subscriber behavior. The initiative raised first renewal rates by 3%, increased digital consumption by 23%, boosted revenue by about US$800,000, improved open and click rates by 13% and 52%, and delivered major gains in newsletter engagement and overall retention.

Schibsted Media Group

Tor Marius Espedal

Customer Retention Manager