Case Study: Sapporo Breweries achieves 3x higher engagement and 135% more social-to-site traffic with Oracle Social Cloud

Sapporo Breweries Achieves 3x Higher Engagement Rate than Competitors, and Increases Visitor Traffic Redirected from Social Media to Website by 135%

Sapporo Breweries Ltd., one of Japan’s oldest and largest beer makers, needed to deepen its understanding of customer tastes and sentiment across Facebook, Twitter and other channels to improve marketing and engagement. The company also wanted to standardize social relationship management, ensure consistent global brand messaging, and move to a stable, automatically upgraded platform to reduce downtime and speed campaign execution.

By deploying Oracle Social Cloud (Oracle Social Engagement and Monitoring Cloud Service) in two months, Sapporo gained unified publishing, listening and sentiment analysis across multiple languages and channels. The result: a 135% increase in visitors redirected from social media to the website, a 3x higher engagement rate versus competitors, customer response times cut from days to under 30 minutes, faster, lower‑cost campaigns, standardized workflows, and reduced operating interruptions.

Sapporo Breweries

Yuichi Mori

Assistant General Manager, Digital Marketing Section, Sales and Marketing Department