Case Study: SAPO (Portugal’s leading ISP) achieves increased ad revenue and precise audience segmentation with Oracle Marketing Cloud

SAPO Powers Customer Management with Oracle Marketing Cloud

SAPO, a leading Portuguese Internet service provider within the Altice group with more than one million unique daily visits, focused on growing its digital media business—digital advertising, content marketing, and digital services. Its challenges were to boost audiences and advertising revenue, optimize campaigns while preventing fraud and protecting the brand, and better leverage proprietary and third‑party data for more accurate audience segmentation and targeting.

By implementing Oracle Marketing Cloud to enhance its customer management platform, SAPO gained faster, cost‑efficient deployment and richer customer profiles that improved segmentation and targeting across social, online and email channels. The solution enabled quicker go‑to‑market for premium ad offers, higher digital conversion rates from more precise segments, and stronger product awareness among users—delivering tangible revenue and audience‑management improvements in record time.

SAPO

Filipa Martins

Managing Director