Case Study: Saint-Gobain achieves 19% brand awareness lift and boosts sales with Oracle Marketing Cloud

Saint-Gobain Gains Insights Into Customer Needs, Boosts Loyalty

Dahl Brothers, Denmark’s largest plumbing wholesaler and part of Saint‑Gobain Distribution Denmark, operates 52 stores, an online shop, 1,100 employees and serves 30,000 customers with a catalog of 100,000 products. That scale and customer diversity made one‑size‑fits‑all marketing ineffective and created the challenge of delivering one‑to‑one communications and anticipating many different needs.

Partnering with Oracle Marketing Cloud, Dahl Brothers used customer data to power cross‑channel personalization—targeted emails and an eService advisory/promotions program—to reach customers based on real interests and purchase behavior. The initiative drove more online and in‑store traffic and sales, improved customer service and measurability, earned a Danish Rambuk Award, and lifted brand awareness by 19% in one year.

Saint-Gobain

Christian Agger

eCommerce and Marketing Director