Case Study: Ruukki doubles leads and cuts support time by 92% with Oracle Marketing Cloud

Ruukki Construction Doubles Leads and Decreases Support Time by 92%

Ruukki Construction, a market-leading steel roof manufacturer serving the Nordics and Eastern Europe, faced time-consuming, costly follow-up and fragmented data across nine systems. The company needed to fill roof master calendars before the renovation season, re-activate cold leads, and create a single, transparent, reportable lead pipeline.

By deploying Oracle Marketing Cloud as a central marketing “brain” with custom data objects and cloud connectors, Ruukki ran a three-phased, cross-channel campaign (email, landing pages, SMS, direct mail) and implemented lead nurturing. The effort doubled sales leads, grew the marketing database 62% with a 23% conversion in awareness, delivered a 2,400% MROI on a mobile lead activation campaign with a 49% response rate, and reduced customer support time by 92%.

Ruukki

Mika Autio

Marketing Manager