Case Study: The Royal Air Force Club achieves higher member engagement and increased room bookings with Oracle Hospitality

Royal Air Force Club - Customer Case Study

The Royal Air Force Club is a private members’ club in London serving retired and serving RAF officers, with 16,000 members, 92 bedrooms and multiple event spaces. Facing growing mobile traffic and a need to modernize eCommerce and member communications—particularly to attract younger members and fill last-minute vacancies—the Club sought a simpler, mobile-first way for members to check availability, book rooms and receive timely offers.

Working with Oracle (using OPERA Property Cloud Service) and partner iRiS, the Club launched a branded mobile app in April 2014 that links seamlessly to its new website and membership systems. The app enables bookings, shop purchases and a members’ area, and uses push notifications to alert consenting members about offers and last‑minute room availability—improving direct communication, increasing bookings and revenue while preserving the Club’s traditional brand experience.

Royal Air Force Club

Kathryn Cooper

Assistant Club Secretary