Case Study: Robo Silicon achieves higher conversion rates and increased sales productivity with Oracle Sales Cloud

Robo Silicon Boosts Conversion Rate with Oracle Sales Cloud

Robo Silicon Pvt. Ltd., a Hyderabad-based manufacturer of eco-friendly manufactured sand, sought to expand from large infrastructure and ready-mix concrete customers into the resource-intensive retail/home-builder market. To do that it needed to mobilize and automate sales processes so field teams could capture prospect and project data onsite, integrate customer information with back-office systems (SAP ERP), and gain better sales-analysis and segmentation to improve conversion and support rapid business growth.

Robo Silicon implemented Oracle Sales Cloud with mobile functionality and a custom Geo-mapping app (delivered with partner Innovacx Tech Labs), integrated with SAP ERP and Google Maps to enable real-time customer insights and efficient route planning. The solution improved sales productivity by enabling quick field data capture, boosted conversion rates with a unified customer view, increased profit margins through timely insights and integration, and accelerated lead generation—supporting both business growth and the company’s sustainability objectives.

Robo Silicon

Balaji Jayashankar

Vice President, Sales and Marketing