Case Study: Retail World AE achieves omnichannel customer experience and 40% faster external content incorporation with Oracle Commerce

Retail World Enhances the Customer Experience Across Stores, Web, Call Center, Mobile, and Social Media Channels Incorporates External Content 40% Faster

Retail World AE, a subsidiary of Olympia Group operating the Public, Multirama and Getitnow.gr brands across 60+ stores, four e‑commerce sites and 700+ pick‑up points in Greece and Cyprus, needed to create a unified, scalable omnichannel e‑commerce experience. The company faced the challenge of managing a product catalog of 500,000–1.5 million items while streamlining catalog and content management, merchandising, promotions, personalization and customer support across stores, web, call center, mobile and social channels.

Retail World deployed Oracle Commerce, Oracle Database with Real Application Clusters and Oracle support services, working with partner Fiables to integrate ERP, payment gateways and external content. The single‑platform, multisite implementation cut product onboarding time by 40%, reduced operating and back‑office workload, lowered cart abandonment by 30%, boosted marketing conversion by 20% and cut average phone‑support time by nearly 40%, while improving search, personalization and centralized analytics.