Case Study: Reiss achieves 116% mobile revenue growth with Oracle Marketing Cloud Creative Studio

Reiss Goes Mobile First and Fashion Forward With Oracle Marketing Cloud Creative Studio

Reiss, the British fashion retailer founded in 1971, operates internationally with a strong online business and sends over five million emails a month to a customer base that grew 50% year‑on‑year. Faced with a 45% surge in mobile traffic and legacy email templates built for design rather than mobile functionality, the company needed a mobile‑first email program to improve engagement and conversions.

Working with Oracle Marketing Cloud Creative Studio, Reiss implemented a responsive, mobile‑first email template focused on usability, clear calls to action and consistent branding. The new approach boosted mobile conversion rate by 41%, grew global mobile revenue by 116%, drove 60–70% of email clicks from mobile devices, cut bounce rates by 71% year‑on‑year, and reduced build time—providing a foundation for further personalization and testing.

Reiss