Case Study: Red3i (digital marketing firm) achieves 1,000X faster analytics and 60% cost savings with Oracle MySQL HeatWave on Oracle Cloud Infrastructure

Red3i speeds insights by 1,000X with MySQL HeatWave

Red3i is a digital marketing firm that analyzes media data to improve multichannel customer acquisition and campaign performance. Facing a 6 TB and growing dataset on AWS Aurora, the company struggled with slow, costly analytics because data had to be moved to separate systems for reporting and modeling, increasing complexity and limiting real-time insights.

Red3i migrated its database and applications to MySQL HeatWave on Oracle Cloud Infrastructure, enabling in-memory OLTP and OLAP without code changes or data movement. The move delivered up to 1,000X faster complex queries for real-time analytics (85% improvement across workloads), reduced IT costs by about 60% by eliminating middleware and extra platforms, improved availability with automatic recovery, and provided scalable capacity from a 12-node cluster to thousands of cores.

Red3i

Amit Palshikar

Co-founder & Chief Technology Officer