Case Study: Red Bull Racing Honda achieves improved car performance and fan engagement with Oracle Cloud Infrastructure

Red Bull Racing Honda boosts performance using Oracle Cloud

Red Bull Racing Honda, a four-time Formula 1 world champion, needed to better harness data across its business—from on-track engineering to global fan engagement. The challenge was to optimize car performance and put richer, real-time insights into the hands of fans and teams alike.

The team selected Oracle as its official cloud partner, using Oracle Cloud Infrastructure for machine learning and advanced analytics and Oracle Marketing tools (Unity Customer Data Platform, CrowdTwist, Responsys) for fan engagement. A multiyear roadmap leverages OCI’s AI/ML to improve performance and diversify engineering work while marketing platforms unify data, manage loyalty, and deliver race-day insights to fans.

Red Bull Racing Honda

Christian Horner

Team Principal