Case Study: realestate.com.au achieves major customer engagement gains with Oracle Marketing Cloud

Realestate.com.au Moves from Guessing to Understanding How to Best Engage Customers

realestate.com.au, Australia’s largest property site, partnered with Oracle Marketing Cloud to move past a batch-and-blast approach that left its database disengaged. The company faced a limited view of customer behavioural and lifecycle data, tactical email sends, and almost no personalization, making it hard to know when and how to talk to buyers, sellers, and renters.

By mapping behavioural data, introducing a customer preference centre, realigning the marketing team, and using Oracle’s trigger programs and testing to automate and personalize communications, realestate.com.au shifted to a customer-centric, data-driven strategy. The result: an 80% increase in unique open rate, a 200% lift in unique click-through rate, improved targeting and personalization, higher customer engagement, and greater marketing efficiency.

Realestate.com.au

Natalie Feehan

Group Manager Marketing Strategy