Case Study: ReachLocal achieves accurate, scalable global sales compensation and 94% fewer overpayments with Oracle Incentive Compensation (Oracle)

ReachLocal Moves to the Cloud to Manage the Compensation Needs of Complex Global Sales Organization and Boost Competitive Edge

ReachLocal, a California‑based digital marketing company with operations across North America, Latin America, Asia‑Pacific and Europe, faced a complex global sales compensation challenge: limited visibility into bonuses and commissions, time‑consuming manual transaction and dispute processing, and fragmented reporting that hindered decision‑making and required heavy IT involvement to update plans.

By deploying Oracle Incentive Compensation in the cloud (with partner C3 Business Solutions) and integrating it with Oracle E‑Business Suite, ReachLocal gave managers and sales reps real‑time dashboards, centralized commission statements, and automated calculations and dispute handling. The rollout improved on‑time payments and morale, cut overpayments by about 94%, reduced churn and increased revenue, sped inquiry resolution, lowered total cost of ownership, and was deployed rapidly across North America to better align incentives with business strategy.

ReachLocal

Richard Kadeg

Vice President, Financial Systems