Oracle
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A Oracle Case Study
RD Station, a leading Latin American SaaS provider of digital marketing and CRM services, needed a more scalable and cost-effective way to store and process rapidly growing volumes of data after consolidating information from multiple business areas and expanding its customer base. It turned to Oracle Cloud Infrastructure and Oracle Autonomous Database to support large-scale marketing automation, data storage, and processing.
Oracle implemented OCI as a Hadoop data lake and used Oracle Autonomous Database as a centralized distribution and analytics layer, with Oracle APEX helping build secure enterprise apps quickly. The result was faster data loading, simplified integration, improved scalability, and lower operating and administrative costs, along with zero-downtime self-patching and self-encryption; RD Station also said it could serve clients faster and pay only for the services it uses.
Fernando Bragança
IT Leader