Case Study: Radisson Hotel Group Americas achieves enhanced guest experience and increased revenue with Oracle OPERA & Nor1

Radisson revs up guest experience with Oracle Hospitality

Radisson Hotel Group Americas faced a sudden rebound in travel after pandemic restrictions eased and needed better, granular insight into who was staying at its hotels and what they expected. Leadership wanted tools to help staff create memorable in-room experiences, capture upsell opportunities, and view hotel activity by property and state to drive revenue and guest satisfaction.

The company implemented Oracle Hospitality OPERA Property Management together with Nor1 Checkin Merchandising and eStandby to automate upsell offers and provide real-time inventory and analytics. The integration eliminated manual front-desk tasks, enabled pre-arrival upgrade offers across 185 properties, and slashed reporting time from about three hours to under 30 minutes—boosting revenue opportunities while freeing staff to focus on guest experience.

Radisson Hotel Group Americas

Jennifer Schneider

Vice President of Revenue Optimization