Case Study: Prophet achieves 20% better targeting with Oracle DataFox

Prophet improves targeting capabilities by 20% with Oracle DataFox

Prophet, a global growth consultancy, wanted to improve marketing engagement and ROI by enriching its B2B prospect and customer data, cleaning inaccurate records, and strengthening lead and account scoring. It also needed a solution that could integrate seamlessly with its existing Oracle Eloqua Marketing Automation platform.

Oracle implemented Oracle DataFox Data Management with Oracle Eloqua, giving Prophet access to company intelligence that could be used to fill data gaps, improve segmentation, and automate enrichment. The results included a 70% increase in the ability to classify companies by industry, revenue, and headcount, plus a 20% increase in industry-specific prospect list size and better lead scoring accuracy for faster, more targeted campaigns.

Prophet

Elida VanSledright

Senior Marketing Campaigns Associate