Case Study: Prodesa achieves a 5% increase in conversion rates with Oracle CX solutions

Prodesa ups conversion rates by 5% with Oracle CX solutions

Prodesa is a Colombian real estate developer with 50 years’ experience delivering VIS and non‑VIS housing across multiple cities. As the company expanded nationally, it needed to improve customer experience and team productivity, so it launched a digital transformation to modernize sales and marketing processes.

By implementing Oracle Sales and Oracle Eloqua—supported by partner Imagine CX—Prodesa automated marketing and sales workflows, gained a 360° customer view, and began monitoring campaigns and leads in real time from any device. The changes reduced manual work, sped campaign deployment, and boosted lead effectiveness, raising conversion rates by about 5 percentage points and contributing to measurable sales growth and a stronger market position.

Prodesa

Andrés García

Commercial Manager