Case Study: Primer speeds product catalog updates by 300% with Oracle Cloud Infrastructure

Primer speeds product catalog updates by 300% with Oracle Cloud Infrastructure

Primer, a diversified retail distributor with rapidly growing ecommerce sales, needed a faster way to update and relist product information across multiple marketplaces and webstores. Its Excel-based process was slow, error-prone, and often took several days, so Primer turned to Oracle Cloud Infrastructure with Oracle APEX and Oracle Autonomous Database to find a low-code solution that could speed development and reduce manual work.

Using Oracle Cloud Infrastructure, Oracle APEX, and Autonomous Database for transaction processing, Primer built a master product catalog and streamlined product updates across channels. Oracle helped Primer complete updates in just a few hours instead of days, build the catalog 2X to 3X faster than before, and improve accuracy and efficiency while staying within budget.

Primer

Jimpy Reyes

Vice President of Business Integration