Case Study: Plusoft achieves faster, scalable CRM insights with Oracle Cloud Infrastructure (OCI)

Plusoft builds its data lake on OCI to bolster its portfolio of CRM solutions

Plusoft, one of the largest customer experience companies in Brazil, needed a scalable way to handle about 300 million interactions and 6 billion messages a year. Its on-premises environments were struggling to keep up, making it harder to store and manage data efficiently, reduce hardware and license costs, and improve the speed of analysis for its CRM solutions.

Plusoft chose Oracle Cloud Infrastructure (OCI) to build a secure, cost-effective data lake with stronger computing power and easier management. With Oracle, Plusoft gained access to AI and machine learning services, improved ETL processes by up to 40%, and saw a 10% better Spark processing index than competing solutions, enabling faster insights and better customer communication decisions.

Plusoft

Rodrigo Ribeiro

Director of Technology and Data Science