Case Study: Playwire drives revenue opportunities with Oracle Moat

Playwire drives revenue opportunities with Oracle Moat

Playwire, a publisher network, wanted to strengthen its direct-to-advertiser value proposition by highlighting key engagement metrics and proving the value of its inventory. To do that, Playwire turned to Oracle Moat and related Oracle measurement tools to identify the metrics most likely to support a brand-direct narrative and encourage advertiser spend.

Oracle helped Playwire use insights templates and sales-enablement metrics to tell a stronger in-market story about viewability, attention, and ad exposure. The results were strong: reported advertiser metrics included in-view times at 149% above the Moat benchmark, universal interaction rate at 173% above benchmark, and active page dwell time at 40% above benchmark. Oracle Moat also helped Playwire demonstrate brand safety, with a 99.7% brand-safe rate, 12.9 million total exposure hours, and in-view time 81% above benchmark.

Playwire

Nathan Thomas

Senior Vice President, Product & Innovation