Case Study: Pinnacle Teleservices achieves 40% better performance and 1 billion daily transactions with Oracle MySQL HeatWave on Oracle Cloud Infrastructure

Pinnacle handles 1 billion daily transactions on SMS Gateway application

Pinnacle Teleservices, an Indian omnichannel communications services provider, was struggling with poor performance, limited scalability, and security concerns while running high-volume SMS Gateway workloads on on-premises infrastructure and MySQL Community Edition hosted by DigitalOcean. The company needed a cloud database platform from Oracle that could handle massive transaction growth, protect sensitive customer data, and improve availability for peak traffic demands.

Oracle implemented MySQL HeatWave Database Service on Oracle Cloud Infrastructure, giving Pinnacle an integrated, secure, and scalable platform with in-memory analytics and pay-per-use pricing. The result was 40% better performance than AWS Redshift, elimination of ETL processes, and the ability to scale the SMS Gateway to more than 1 billion daily transactions, while also improving security, reducing TCO, and enabling real-time analytics.

Pinnacle Teleservices

Dhiraj Rokade

Assistant General Manager, Information Technology