Case Study: Pikicast achieves 98% archiving cost reduction with Oracle Storage Cloud Archive Service

Pikicast Reduces Archiving Costs by 98% with Oracle IaaS

Pikicast, a Seoul-based social content platform with over one million daily active users, needed a low-cost, scalable archive to retain up to 15 GB of daily user data (login details, demographics and preferences) for long-term analysis and growth into new markets. As a startup, the company sought to minimize upfront investment, avoid costly disk or tape replication and off‑premises datacenter fees, and keep archival costs low while enabling machine‑learning–driven insights into user behavior.

Pikicast migrated its archiving to Oracle Public Cloud and Oracle Storage Cloud Archive Service, cutting archiving costs by 98% (to just under US$1,000 annually) and achieving 90% lower service costs versus AWS and Azure. The solution delivered US$1/TB/month pricing, 99.5% availability with built‑in redundancy, faster data transfers, reduced maintenance overhead, and the scalability and reliability needed to support global expansion and improved content personalization.

Pikicast

Jihoon Kang

Head of Data Scientist, Data Science Lab