Case Study: PetRelocation achieves 70% of annual revenue from online marketing with Oracle Marketing Cloud

PetRelocation Uses Content Marketing to Boost Organic Search and Conversion

PetRelocation is a worldwide pet-moving service that originally answered hundreds of pet travel questions by email. To scale that expertise, reach more pet owners online, and reduce reliance on costly pay‑per‑click advertising, the company needed a way to publish and reuse answers and client testimonials.

Working with Oracle Marketing Cloud, PetRelocation created a content forum to collect and publish Q&A and success stories, making answers discoverable by search. Content marketing became their primary channel: 47% of leads now come from organic search, 70% of annual revenue is tied to online marketing, the company ranks top‑3 on Google for 365 keywords (top‑10 for over 800), and customer stories boosted conversion—readers are 2.5× more likely to become customers, with a 14% lift in lead‑to‑customer conversion.

PetRelocation

Rachel Truair

Chief of Staff