Case Study: Patrimar Group enhances customer relationships with Oracle Advertising and CX

Patrimar Group enhances customer relationships with Oracle Advertising and CX

Patrimar Group, a Brazilian construction company and high-end real estate developer, began a technology modernization journey to support growth after improving its finance and planning processes with cloud technology. It then looked to enhance the customer experience and value perception, seeking a solution compatible with its ERP system and integrated data model, and chose Oracle Sales, Oracle Digital Assistant, and Oracle Eloqua Marketing Automation.

Oracle helped Patrimar Group centralize its customer service data chain, expand chatbot capabilities, and gain better insight into lead capture to support sales. With Oracle, Patrimar Group strengthened customer relationships and improved its ability to understand and manage customer interactions across the sales and service process.

Patrimar Group

Bruno Loiola R. Ferreira

IT and Innovation Management