Case Study: Par Perfeito achieves centralized, personalized multi-channel customer service with Oracle Service (Oracle CX)

Par Perfeito and Oracle Service Connect Couples in Brazil

Par Perfeito, Brazil’s largest dating site with more than 30 million users and about 2,000 matches per month, needed to stay relevant as smartphone apps and new competitors reshaped online dating. Although it had invested in relationship curation filters, the company faced the challenge of centralizing operations and improving multichannel customer service and reporting to deliver more personalized experiences at scale.

Par Perfeito implemented Oracle Service from the Oracle CX suite, together with Oracle Responsys Campaign Management, to centralize cloud-based data, reporting, and automated customer interactions. The solution provided unified dashboards and complete reports, enabled timely, personalized messaging across channels, smoothed the transition to remote work, and improved overall service efficiency and customer engagement.

Par Perfeito

Clarissa Assumpção

Product and Service Director