Case Study: OUTRIGGER Hospitality Group increases bookings with Oracle Responsys Campaign Management

OUTRIGGER increases bookings with Oracle Responsys Campaign Management

OUTRIGGER Hospitality Group, which operates resorts and hotels across the Hawaiian Islands, Asia-Pacific, and the Indian Ocean, faced the challenge of helping guests navigate booking barriers and an overwhelming number of travel choices. To improve engagement and drive more reservations, OUTRIGGER turned to Oracle and Oracle Responsys Campaign Management for personalized promotional email campaigns.

Oracle Digital Experience Agency implemented a dynamic, modular cart-abandon program using Oracle Responsys Campaign Management, aligned to OUTRIGGER’s messaging strategy and brand. The solution boosted conversions and bookings, delivering a 3.5X lift in open rates and more than a 10X increase in click-through rates, helping OUTRIGGER increase overall performance against key KPIs.

OUTRIGGER Hospitality Group

Stephanie Hsu

Director, Customer Relationship Management