Case Study: OUTRIGGER Hospitality Group achieves higher bookings and engagement with Oracle Responsys Campaign Management

OUTRIGGER Hospitality Group lays the groundwork for expansion with OPERA Cloud

OUTRIGGER Hospitality Group, a global hospitality company operating resorts across Hawaii, Asia-Pacific, and the Indian Ocean, wanted to reduce booking friction for travelers overwhelmed by choices. The company worked with Oracle and used Oracle Responsys Campaign Management to improve personalized email marketing and address abandoned-booking challenges.

Oracle Digital Experience Agency implemented a dynamic modular cart-abandon program tailored to OUTRIGGER’s brand and messaging strategy. The solution boosted conversions and bookings, delivering a 3.5X lift in open rates and more than a 10X increase in click-through rates, helping drive stronger engagement and measurable business impact.

OUTRIGGER Hospitality Group

Henry Schwartz

Chief Information Officer