Case Study: OUTFRONT Media expands data analysis and speeds insights with Oracle Cloud

OUTFRONT Media expands data analysis with Oracle Cloud

OUTFRONT Media, a major out-of-home advertising company in North America, needed a faster way to analyze and load about a terabyte of third-party and transactional sales data for reporting and customer insights. Its existing process took two to three weeks, limiting how quickly the team could advise advertisers on the best media mix. OUTFRONT Media turned to Oracle Cloud, including Oracle Autonomous Database and Oracle Analytics, to modernize its data platform.

With Oracle, OUTFRONT Media can now load and merge terabytes of data in minutes and securely publish interactive dashboards for its salesforce. Oracle Autonomous Database also reduced administrative overhead through automation, helping free staff for data modeling while improving performance and security. The result is a more complete view of customer ad spending across channels, enabling better campaign recommendations and lower costs than its previous on-premises approach.

Outfront Media

Derek Hayden

Senior Vice President of Data Strategy and Analytics