Case Study: PeerPay achieves faster marketing, automated sales, and streamlined service with Oracle Cloud CX (Oracle)

Oracle transforms its marketing, sales, and service with Oracle Cloud CX

Oracle, a global technology leader with $40 billion in revenue, 138,000 employees, and 430,000 customers across 175 countries, faced rising customer expectations for instant, personalized experiences—from rapid delivery to real-time mobile answers. To stay competitive and deliver exceptional end-to-end experiences, the company needed to unify customer data and streamline marketing, sales, and service operations.

Oracle implemented the Oracle Cloud CX suite (including Oracle CX Marketing, CX Sales, and CX Service) to create a single dynamic customer view and harness built-in AI/ML for real-time personalization. The transformation delivered measurable ROI: marketing campaign lead time fell from four weeks to five days; sales saw 70% of cloud transactions automated, 95% of interactions auto-logged, an 85% reduction in account research time, and twice the lead conversion rate; service reduced data entry by 90%, cut research time by 85%, and improved response speed by 30%.

PeerPay

Alan Burns

CTO